Design / Team / Strategy
Product Strategy
Solve it together
Great design not only considers flows and screens, but also business objectives, the various requirements from different stakeholders and company departments, and complete customer journeys (which more often than not, start before, and end after the use of a digital platform). The following are ways I have taken to ensure such strategy takes place.
Workshops
Group collaboration design and facilitation
I have experience facilitating design-thinking activities and proven methodologies such as Design Sprint, Service Blueprint and Lighting Decision Jam, as well as all kinds of group ideation, prioritization, and solutions definition. These have been of amazing value to my clients for many reasons, but one stands out: Getting a group of people together to discuss something critical - with complex priorities and conflicting interests - might work. But if it does, it’s highly inefficient. Arguments come and go and excellent alternatives are not explored. Groups get to great ideas, and great alignment, through proper facilitation techniques.
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I have designed and facilitated in person dozens of workshops for clients in New York, San Francisco, San Jose, Los Angeles, CDMX, Monterrey, and Guadalajara
These have included Fortune 500 companies, and industries as media, publicity, finance, coffee, insurance, data science and education
Business Discovery
I am a design thinking expert but you are the expert in your industry
It's useless to perfectly execute the wrong idea. As a design team, we developed an in-house method to assess the requirements and create alignment among various stakeholders with differing priorities. It sets the fundamental understanding of a big development project, and it is specially useful for highly complex initiatives such as platform redesigns, large implementations and digital transformation.
It includes stakeholders interviews, user research and the collaborative ideation of a possible solution, to be made as an interactive prototype. I have led highly successful foundations projects with teams from two to six UX designers, plus UI designers. These have included high fidelity prototypes that were tested with real users, in a total time frame of four to eight weeks.
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Case study
A great example is the Custer project, which I led myself: Mapping the Customer Journey to Redesign a Household Product Company’s Digital Platform